SEO + CRO Audit and Strategy
Search engine optimization combined with conversion rate optimization to maxize your online funnels results.
Search Engine and Conversion Optimization
Maximize the benefits of the marketing strategy by addressing both SEO audit and website audit. This allows for the best potential online visibility in addition to on-page conversion. Conversion Rate Optimization is an evaluation of whether your site has the right amount of elements to engage your audience effectively once they land on your page. No one wants their efforts to drive site traffic wasted if once the consumers get there, they get lost or exit immediately.
< Is that pop-up annoying or creating interest? >
Confusing UX design and distracting or misplaced elements cause low click-through rates, leaving your CTA’s untouched and your engagement dwindling. It’s amazing how much difference a simple color, font or element placement change can make in your performance metrics.
What’s Included:
Conversion Rate Optimization
Capitalize on the traffic your website is receiving.
- ✅ Evaluate the Conversion Funnel: Focus and improve each stage of the user journey, from awareness to final conversions.
- ✅ Click to Actions Audit: Evaluating placements, copy, and format for optimal conversions (such as sign-ups or purchases)
- ✅ User engagement: Assessing user behavior once they land on a specific page. How users are interacting with the website and what features they engage with most.
- ✅ User Experience and usability audit: Pinpoint frictions in the design or structure that could confuse or difficult navigation. The goal is to improve the overall user experience with intuitive designs.
- ✅ Page responsiveness: To assess how adaptable is a website to multiple devices and screen formats.
SEO Website Optimization:
A boost for your online presence and visibility.
- ✅ On page SEO + Technical SEO: This includes checking your website’s content, and technical aspects, including its structure, and loading speed to identify any issues that may hurt its search engine rankings.
- ✅ SEO Website Optimization: A boost for your online presence and visibility.
- ✅ Technical SEO Audit: A deep dive into site structure and to find areas in need of improvement.
- ✅ Keyword Analysis and Content Check: Ensuring your content is aligned with your optimal keywords.
- ✅ Internal-Linking Strategy and Anchor Map: Confirming your pages are connected with the correct anchors for optimal optimization.
- ✅ Full Site Crawl and Indexation Check: Ensuring the website is indexable for all search engines and devices.
- ✅ Crawlability audit: Checking sitemaps are implemented with best practices for current and future pages.
- ✅ Backlink audit and recommendations: Deep dive into competitors to evaluate the need for backlinks, or if your current backlinks are hurting you.
- ✅ Information Architecture Map Audit and Opportunities: Ensure you cover all topical-related keywords to boost your topical authority.
Other services
Push Forward
01. Appointment
Book a consultation.
02. Discussion
We find out what your biggest pains are and how to solve these.
03. Work Process
We establish the best plan of action for your business.
04. Final Result
We evaluate KPI's and measure effectiveness.
Questions?
If your goal is to improve your local SEO, I can work exclusively with you in your area of expertise. It would be a conflict of interest for me to help multiple clients targeting the same keywords or audience. Due to my strict ethical standards, I cannot represent multiple clients competing for the same award. Therefore, I only accept one client from each industry in a specific location.
I give you the option of implementing the recommendations yourself or taking advantage of my strategy implementation service, whichever is most convenient for you.
Yes, your internal team can take over if you prefer. I provide you with complete documentation for the implementation of the strategy.
We built it! You can achieve better results by starting from scratch with a website initially built to improve rankings and conversions with built-in SEO. It is more effective and cost-effective to start with a solid foundation rather than continually trying to optimize a poorly built website, which can take longer to rank and be much more expensive in the long run.
No! In the online world there are no limits and I have the necessary tools to improve the ranking of your website globally or locally in Costa Rica.
All prices are customized based on the specific needs and scope of each project. The cost depends on the type of package required, as well as the level of SEO, keyword difficulty, and website structure. To estimate a price, you first need to evaluate your individual needs and goals. Feel free to contact me for a quick, no-obligation quote based on your current situation and business goals.
Both SEO (search engine optimization) and SEM (search engine marketing) focus on optimizing your website to give it more visibility. The difference with SEM is that you will always pay per click or impression. With SEO, you get organic search traffic – you focus on the long term, which means you don't have to pay the search engine every time you get a new visit to your website. Additionally, it has been shown that people tend to trust organic results more than Google Ads (an example of SEM).
